Strait Travel Fair, an event co-hosted by China National Tourism Administration, Fujian Provincial People’s Government and co-sponsored by Fujian Provincial Tourism Bureau and Xiamen Municipal People’s Government, has evolved into an important brand fair based in Xiamen, attracting visitors from the mainland China, Taiwan, Hong Kong and Macau and even from South-east Asia and countries along the Maritime Silk Road. It is the only brand fair that is open to the tourism industry across the strait and an important carrier for construction of “Core Tourist Area along the Maritime Silk Road”, which precipitates the progress of creating a trillions-worth industrial chain and constructing an international exhibition city underway in Xiamen.
Leisure Expo, short for China (Xiamen) International Leisure Tourism Expo is an international expo themed with leisure tourism hosted by Xiamen C&D Tourism and Hotels Co., Ltd., advised by Fujian Provincial Tourism Bureau and jointly supported by Xiamen Municipal Tourism Bureau, Foreign and Overseas Chinese Affairs Office of Xiamen Municipal Government and Xiamen Municipal Conference & Exhibition Affairs Bureau. The event has been successfully held fourth. Based in Xiamen, an international port and tourist city, the expo voluntarily aligns itself with the opportunities of development of Fujian Pilot Free Trade Zone and incorporates itself into the background of the belt and road” initiative to work as a communication and purchase platform for Fujian provincial and even national tourism industry to connect to the international world and meanwhile for the international leisure tourism industry to know more about China and connect to Fujian province.
Integrate for development and cooperate for win-win. Under the coordination and guidance of relevant departments at national, provincial and municipal levels, 2019 China (Xiamen) International Leisure Tourism Expo and the 15th Strait Travel Fair will be concurrently held in the same hall. The two expos simultaneously held are going to bring more benefits to the exhibitors and guests in terms of brand promotion and economic gains, helping integrate resources, complementing each other’s advantages and expand influence. The move will be critical to upgrading the brand of the two expos and pacing up the development of Xiamen tourism exhibition industry.